The Spirit of Dorset Cereals Identity
Dorset Cereals asked APDA to create a new brand identity for their internal corporate values campaign called 'Spirit'. A key initiative was to produce an event for all 300 staff members to participate in. APDA created the concept of the Spirit Festival, which was themed on an outdoor summer festival. The event took place indoors and we created the environment within a 10,000 sq ft vacant retail space near company HQ.